An Easter egg is a message, image, or feature hidden in
software, a video game, a film, or another — usually electronic — medium. The
term used in this manner was coined around 1979 by Steve Wright, the
then-Director of Software Development in the Atari Consumer Division, to
describe a hidden message in the Atari video game Adventure, in reference to an Easter egg
hunt. (Wikipedia, accessed 11 May 2024)
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| pexels.com; free and unattributable |
A Privacy Policy was written with an Easter egg. The Easter egg was a prize – a bottle of wine.
This week Tax Policy Associates Ltd, a non-profit company in the United Kingdom revised their Privacy Policy this week. The revision arose three months of publication of the policy. The revision arose as someone had detected the Easter egg and claimed the prize. The sentence that first read: “We will send a bottle of good wine to the first person who reads this”, has been amended to record the claim:
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| From: https://taxpolicy.org.uk/legal/ |
The notion that nobody reads such policy terms is spot on. All too often we are asked to accept terms and conditions, privacy policy, contractual terms and the like. While we have the opportunity to click- through to another screen and read such documents, we all too quickly accept the terms.
And, the wine was a bottle that would retail in Australia for approximately AUD120. Not a bad drop, and aged eighteen months aged in French oak barrels.
#privacy #PrivacyMatters #PrivacyProtection
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